Become A Digital Builder, Build Your Opportunity Flywheel, And Never Have To “Work” Again

  • Become Known For a Niche You Own

  • Build An Audience Of People Who Are Interested In The Same Thing

  • And Monetize Your Interests With Digital Products & Services Online — In A Way That Is Profitable, Fun, And Massively Fulfilling

Ready to become a Digital Builder, build your own Opportunity Flywheel, and never have to “work” again?

What Is An Opportunity Flywheel?

An Opportunity Flywheel is what happens when you have:

  • A niche

  • An audience

  • And a suite of digital products

These 3 things unlock all of the outcomes people desire most:

  1. Respect and admiration

  2. Active and passive income

  3. Connections and invitations

  4. Permissionless, creative freedom

  5. Automated and leveraged work, unlocking healthier work-life balance

  6. Escalating levels of wealth, access to interesting people, and joy from your work

  7. And peace of mind knowing you will be able to provide for yourself and your family for the rest of your life, no matter what

When you build an Opportunity Flywheel for yourself, you go FROM chasing opportunities TO letting opportunities seek you out.Your experience, “thinking,” and credibility speaks for you, out in the open.Which means you have nothing left to prove.

Who Is The Captain’s Table For?

  1. [Writers] You have been writing consistently on a range of topics, but still don’t know what your niche is (or where there is opportunity for you to become known for a niche you own).

  2. [Audience Builders] You have an idea of what your niche is, but are struggling to build an audience in that niche (and attract the right kinds of readers/customers).

  3. [Entrepreneurs] You know what your niche is, and have been creating content for a while, but still aren’t sure how to effectively monetize.

If any of these sounds like you, then you’re in the right place.Becoming a Digital Builder, and building your own Opportunity Flywheel, is your next step.

You Are Sitting On $100,000+ Of Untapped Equity. We Want To Help You Build Your Own Opportunity Flywheel & Unlock It.

Before starting Ship 30 for 30, you had a handful of problems.Things like…

  • Distractions

  • Over-editing

  • Perfectionism

  • Procrastination

  • Self-confidence

  • Generating ideas

  • Impostor syndrome

  • Writing consistently

  • Choosing a platform

  • Finding time to write

And we showed you how to solve those problems, step by step!But now that you have completed Ship 30 for 30, you have a whole NEW set of problems you need to solve in order to progress forward as a Digital Writer & Creator:

  • Problem #1: Don’t know what your niche is

  • Problem #2: Have an idea of what your niche could be, but don’t know what to name it

  • Problem #3: Don’t know why readers aren’t commenting, and not sure what content to create to increase audience engagement

  • Problem #4: Don’t know how to create content that is still relevant to your niche, but continues to grow the size of your audience (and reach more people)

  • Problem #5: Don’t know how to solve your audience’s most valuable problems with digital products

  • Problem #6: Don’t know how to create a digital product, how long it should be, how much to charge for it, how to collect payments, etc.

  • Problem #7: Don’t know how to market a digital product, or what to do if your digital product isn’t selling

  • Problem #8: Don’t know how to scale digital products, increase sales, and charge more over time

  • Problem #9: Don’t know how to introduce yourself, engage, or collaborate with other top creators to accelerate the speed of your Opportunity Flywheel

  • Problem #10: Don’t know how to keep up with the always-changing landscape of digital writing, what platforms are best, what formats are most likely to go viral, etc.

These are the obstacles in front of you keeping you from reaching the next level of your journey as a Digital Writer & Creator.Helping you solve these problems is what allows you to help your audience solve their problems.Which is how you unlock $100,000+ of untapped value—and have a giant impact on the people you want to help most.

These Digital Writers Became Digital Builders—And Look At What They’ve Done!

Clint Murphy

Since joining The Captain’s Table, Clint has clarified his niche to focus on sharing lessons learned from millionaire mentors & expert authors, specifically to help people make more money. In addition, he has completely overhauled his entire approach to creating content, using our proven Reach/Resonance strategy to build his audience. One of his Twitter threads (using our templates) has over 300,000 likes!Clint’s audience has exploded on Twitter since joining The Captain’s Table. Check it out!

Christine Carrillo

Christine is a rockstar entrepreneur turned Digital Builder. Since joining The Captain’s Table, she has clarified her niche (The 20-Hour CEO), created & launched a course, and more than doubled her audience. More importantly, despite building three $200M companies, she is having more fun than ever.Christine is a prime example of how even successful entrepreneurs are leaving “the old world” to become Digital Builders. Check it out!

Clint Murphy

When Jesse first started Ship 30 for 30, he had no idea what to write about.Today? He is a Digital Builder, focused on helping creative people who have ADHD. Since joining The Captain’s Table, Jesse has become known for a niche he owns, quadrupled the size of his audience, launched a newsletter on ADHD, and has started writing a book.Jesse now has over 60,000 people interested in the intersection of Creativity & ADHD following him on Twitter. Check it out!

Eva Murray

How did Eva come up with the idea for her first digital product? By doubling-down on a data point in her analytics.Since joining The Captain’s Table, Eva has clarified her niche (Career Coaching for Women in Data), more than doubled her audience, and launched her first digital product on the subject of Public Speaking—specifically for professionals in Data & Tech. And she has done all of this while working a no-joke job at one of the fastest-growing software companies in the world.Eva is a perfect example of how, even if you love your full-time job, there is exponential benefit in becoming a Digital Builder on your own as well. Check it out!

Michael McGill

Since joining The Captain’s Table, Michael has launched 5 (!!!) digital products—all of which reinforce his niche: the intersection of Stoicism & Tech. He now is crystal clear about who he is creating for, and what problems he’s solving. His audience his growing. He has a newsletter on Stoicism & Tech. Meaning all he has to worry about is executing his content strategy each week, doubling-down on proven data points, and expanding his suite of digital products.Michael now has over 10,000 followers on Twitter interested in his niche. Check it out!

Ev Chapman

Throughout the course of Ship 30 for 30, Ev discovered a unique opportunity: to create a niche around note-taking, and the outcomes creators can generate by turning their everyday notes into content online. And since joining The Captain’s Table, Ev has quadrupled her Twitter audience, a newsletter, a free email course, and launched 3 (!!!) digital products. She has shown so many Shippers the incredible outcomes you can unlock by creating a niche around your unique interests.At the start of 2021, Ev had 500 Twitter followers. And less than a year later, she had over 10,000. Check it out!

Laura Evans-Hill

Laura is an illustrator turned Digital Builder, and on the heels of her very first Ship 30 for 30 cohort ended up creating one of the most successful courses to come out of our program. Since joining The Captain’s Table, Laura has become known for a niche she owns (helping beginners learn how to create simple but powerful visuals), and turned that niche into a 6-figure business for herself—doing what she loves, and helping tons of people in the process.Chances are, you have seen some of her visuals floating around Twitter. Check it out!

PJ Milani

PJ is an animation teacher turned Digital Builder, focused on scaling his expertise and unique insights in the film world online.Since joining The Captain’s Table, PJ content on Twitter has massively leveled up, and he went from having no presence at all on the platform to now having 7,000+ followers. His visuals regularly go viral, his content strategy is on autopilot, and now he can focus on turning his best work into digital products.Many “legacy” educators understand the future of education is online—and Digital Builders like PJ are paving the way. Check it out!

We Want To Be Your Mentors!

How do we know how to build Opportunity Flywheels?Because we have done it ourselves—multiple times.In less than 18 months:

  • Ship 30 for 30 went from being a free cohort-based course run out of a Slack channel to becoming the largest Digital Writing course on the Internet.

  • Dickie grew from 800 Twitter followers to 250,000+ Twitter followers and from 500 LinkedIn followers to 30,000+.

  • Cole grew up from 3,000 Twitter followers to 100,000+ Twitter followers and from 1,000 LinkedIn followers to 30,000+.

  • Our 2 flagship books, The Art & Business of Online Writing & The 22 Laws of Digital Writing, have sold over 10,000 copies.

  • Our email list, The Digital Writing Compass, has grown from 0 to over 35,000 subscribers.

  • Our flagship free Start Writing Online Ultimate Guide has been downloaded over 40,000 times.

All with $0 spent on marketing.This is what happens when you gain clarity around your niche, Name It & Claim It, execute a Reach & Resonance audience-building content strategy (and put it on autopilot), and build the skill of solving people’s problems with digital products.This is how you become a Digital Builder.(And if we had to start all over, we’re convinced we could rebuild the same exact ecosystem again—in the Digital Writing niche, or a completely unrelated niche. Because once you become a Digital Builder, you know how to build Opportunity Flywheels over and over again.)

What’s Included In The Captain’s Table

💻 Become Known For A Niche You Own Bootcamp [$1,500 Value]

If you’re tired of jumping from niche to niche, or feeling unsure of how to differentiate yourself and your content, check this out.In the Become Known For A Niche You Own Bootcamp, we give you a streamlined framework to create a niche for yourself with limitless opportunity—without guessing or wasting time working in the wrong direction. What takes most people YEARS to figure out, you will do in just 7 days.

  • Pinpoint your audience’s most urgent, important, and valuable problems.

  • Offer a non-obvious, weird, “Why didn’t I think of that?” solution

  • Name & Claim the problem you solve, the solution you offer, and the niche you now own

Want a sneak peek of this framework in action?

Check out this video walkthrough of one of the modules.[VIDEO]

Also includes:

  • 😱 [BONUS] The Myths of Niching Down Checklist (”The Riches Are In The Niches”)

  • 📝 [BONUS] Naming Your Niche Cheat Sheet (How To Get Your Niche To Stick!)

  • 📁 [BONUS] Successful Niche Examples Swipe File (Case Studies You Can Reference)

  • 💡 [BONUS] 100 Weird, Rare, Insanely Profitable Niche Ideas (Organized By Industry)

📈 Build Your Audience & Put Your Content Strategy On Autopilot Blueprint [$1,500 Value]

If your audience isn’t growing as fast as you’d like, or you aren’t attracting the right kinds of readers & followers, then you have a content strategy problem.And if you are spending 10+ hours per week creating content, and still not seeing any results, then you have a content process problem.We are going to show you how to solve both.Using our Content Strategy Autopilot Blueprint, you are going to:

  • Create “Reach” content to expand the size of your audience

  • Create “Resonance” content to increase audience engagement

  • And create an entire week’s worth of content in 2 hours or less (using proven formats, best practices, publishing tools, and templates)

This step-by-step challenge will save you years of wasted time and effort.And we’re going to help you set the whole thing up in just 8 days.

Want a sneak peek of what a content strategy on autopilot looks like?

Check out this video walkthrough.[Video]

Also includes:

  • 📅 [BONUS] Weekly Content Strategy Template (This Is How The Pros Do It!)

  • 🎁 [BONUS] Reach Typeshare Template Pack (To Reach More Readers)

  • 🎁 [BONUS] Resonance Typeshare Template Pack (To Engage Your Audience)

  • 🎁 [BONUS] 100+ Viral Twitter Thread & LinkedIn Swipe File (Go Viral With Ease)

  • 📓 [BONUS] Audience Engagement Checklist (This 15-Minute Morning Content Routine Guarantees You'll Grow)

🚀 Zero To Launch 8-Day Digital Product Challenge [$1,500 Value]

Do you believe the myth that you need a “giant audience” before you can create your first digital product?Are you stuck because you just don’t know how to organize, design, price, or launch a digital product people would be excited to buy?Or have you launched digital products in the past, only for sales to fall flat?Then it’s time to blast through these plateaus and take the Zero to Launch 8-Day Digital Product Challenge.

  • Discover highly profitable digital product ideas “hiding in plain sight” in your analytics

  • Monetize your content library by turning your best work into digital products

  • Outline, organize, and design your digital product in just 8 days

  • Execute our simple Marketing Launch Checklist to start monetizing the moment your digital product is complete

Most people think creating a digital product takes months (or even years).We’re going to show you how to spin up a new revenue stream in just 8 days.(And once you learn this skill, you’ll be able to create new revenue streams for yourself over and over again.)

Want a sneak peek of the (insanely valuable and super simple) digital product template we’re going to give you?

Check out this video walkthrough.[Video]

Also includes:

  • 🚨 [BONUS] Failed Product Warning List (These Mistakes Are Costing You $$$!)

  • 📝 [BONUS] Digital Product Marketing Launch Checklist (How To Spark Word-Of-Mouth Marketing & Start Selling Copies Right Away)

  • 📝 [BONUS] Digital Product Design Templates (Proven Styles To Sell Digital Products)

  • 📊 [BONUS] Digital Product Revenue Tracker Spreadsheet (Count Your Money!)

🔎 Personalized Niche Audit From Dickie & Cole [$2,000 Value]

If you’re looking for guidance and reassurance you’re headed in the right direction, we’re here to give you that.Most people go their entire lives without ever finding a mentor. We want to be that for you, today.For annual Captain’s Table members, we are going to:

  • Audit your existing niche, social presence, bio, and content library

  • Review your current audience building strategy, publishing cadence, and content quality

  • Give you personalized recommendations for the highest-priority action items you need to focus on to grow

  • And save you from wasted time, energy, money, and effort by keeping you from working on the wrong things (we will tell you what NOT to do, so you don’t make the same mistakes we did)

Want to see what one of these Personalized Niche Audits looks like?

To show you just how much value we pack into these, and how much time we spend thinking about you, your niche, and what problems you can solve (at scale) to unlock $100,000+ in value, here’s an example of a Personalized Niche Audit we did for a current Captain’s Table member:[Video]

Everything Included In The Captain’s Table

💻 Become Known For A Niche You Own Bootcamp [$1,500 Value]

A streamlined framework to create a niche with limitless opportunity, without guessing or wasting time working in the wrong direction. What takes most people years to figure out, you will do in just 7 days.

  • 😱 [BONUS] The Myths of Niching Down Checklist (”The Riches Are In The Niches”)

  • 📝 [BONUS] Naming Your Niche Cheat Sheet (How To Get Your Niche To Stick!)

  • 📁 [BONUS] Successful Niche Examples Swipe File (Case Studies You Can Reference)

  • 💡 [BONUS] 100 Weird, Rare, Insanely Profitable Niche Ideas (Organized By Industry)

📈 Build Your Audience & Put Your Content Strategy On Autopilot Blueprint [$1,500 Value]

A step-by-step process to attract new readers, engage existing ones, and grow your audience every single week—without spending hours and hours creating content. 1 week of work is going to unlock exponential growth, and save you years of wasted time and effort.

  • 📅 [BONUS] Weekly Content Strategy Template (This Is How The Pros Do It!)

  • 🎁 [BONUS] Reach Typeshare Template Pack (To Reach More Readers)

  • 🎁 [BONUS] Resonance Typeshare Template Pack (To Engage Your Audience)

  • 🎁 [BONUS] 100+ Viral Twitter Thread & LinkedIn Swipe File (Go Viral With Ease)

  • 📓 [BONUS] Audience Engagement Checklist (This 15-Minute Morning Content Routine Guarantees You'll Grow)

🚀 Zero To Launch 8-Day Digital Product Challenge [$1,500 Value]

A proven method to turn proven free content into digital products you can monetize—without saturating your audience or investing huge amounts of money making your product look “perfect.” Most people think creating a digital product takes months (or years). We’re going to show you how to spin up a new revenue stream in just 8 days.

  • 🚨 [BONUS] Failed Product Warning List (These Mistakes Are Costing You $$$!)

  • 📝 [BONUS] Digital Product Marketing Launch Checklist (How To Spark Word-Of-Mouth Marketing & Start Selling Copies Right Away)

  • 📝 [BONUS] Digital Product Design Templates (Proven Styles To Sell Digital Products)

  • 📊 [BONUS] Digital Product Revenue Tracker Spreadsheet (Count Your Money!)

🔎 Personalized Niche Audit From Dickie & Cole [$2,000 Value]

Let us give you clarity, confidence, and assurance on your niche, audience building strategy, and digital product ideas, so that you don’t feel like you’re making these decisions all on your own. Most people go their entire lives without ever finding a mentor. We want to be that for you, today.

  • 🎥 Recorded Loom Direct Feedback On Your Niche, Social Presence, Bio, Content Library, Audience Building Strategy, Publishing Cadence, and Content Quality

  • 🚀 Opportunity Brainstorm, Strategy For Your Goals, And List Of Highest Priorities

🚢 FREE LIFETIME Access To All Live Ship 30 Cohorts [$3,000+ Value]🧑🏼💻 FREE LIFETIME Access To Typeshare Premier [$1,000+ Value]💸 EXCLUSIVE Access To The Ship 30 Super Referral Program⚓️ Captain’s Table Mastermind Community [$10,000+ Value]

  • 🛥 Private Captain’s Table Circle Community (To Keep You Accountable)

  • 🧠 Weekly Mastermind Webinars With Dickie & Cole (To Help You Stay On The Cutting Edge) [$2000 Value]

  • ✍🏼 Weekly Digital Writing Q&A Sessions With Dickie & Cole (To Help You Avoid Classic Mistakes) [$2000 Value]

  • 🎙 Captain's Table Private Podcast Feed (To Listen & Learn On The Go)

  • 📈 Mini Challenges To Launch A Newsletter, Write On LinkedIn, Medium, and Twitter, & More!

  • 📖 Captain's Table Digital Writing Deep Dives (Learn The Ins and Outs of Digital Writing)